Joe & Shannon Howansky


Thank YOU to ALL of our customers who support our small business its because of you, we can tell this story!


 Joe and Shannon Howansky established BIRCH & ELM in 2016. 

Self discovery led Owners Joe and Shannon Howansky to curate a lifestyle brand that represents fashion market trends that reflect the communities they serve. Birch & Elm stores provide a more personal experience than department store shopping. An atmosphere that includes warm, knowledgeable staff providing personal consultations and unique stylist creations. 


Birch & Elm has grown to represent an expanding Mid-Michigan customer base drawn to its charming modern styles. Product offerings include: Women's apparel, paper goods, accessories, Michigan made gifts and unique home decor items. This free spirit vibe dares you to step outside of your comfort zone to experience a brand that extends your sense of style and confidence.