Our lines dare YOU to be different.
Joe and Shannon Howansky established BIRCH & ELM in 2016.
Self discovery led Owners Joe and Shannon Howansky to curate a lifestyle brand that represents fashion market trends that reflect the communities they serve. Birch & Elm stores provide a more personal experience than department store shopping. An atmosphere that includes warm, knowledgeable staff providing personal consultations and unique stylist creations.
Birch & Elm has grown to represent an expanding Mid-Michigan customer base drawn to its charming bohemian inspired styles. Product offerings include: Women's apparel, paper goods, accessories, Michigan made gifts and unique home decor items. This free spirit rustic vibe dares you to step outside of your comfort zone to experience a brand that extends your sense of style and confidence.